Breaking into the food truck industry
In today’s economy, more than ever, people are looking for alternative sources of employment for themselves. Throw a dash of American entrepreneurship into the mix, and you will find that one of the largest growing searches areas on Internet sites such as Google, Yahoo Search, and Bing! is the Mobile Food Industry.
Mobile Cuisine Magazine would like to help these potential vendors and the food truck industry by providing a series of articles that will help each individual in deciding if being a mobile food vendor is the right career shift for them.
In the first of our series, we will discuss the very basics and initial thoughts you should be putting time into to assist you in getting a mobile food business started.
Setting your menu
Number one, what in the world are you going to sell? There are a huge number of factors you need to look at before you make your decision.
Where are you located? What can you cook? What do the people in your area think is worth spending their hard earned money on to feed themselves? Just as any restaurant owner must decide, you must find out what suites you and your customers. Do you have a gourmet or professional culinary background? Maybe taking a simple idea like barbeque, or tacos, and giving them a new twist on old recipes will thrill the crowd.
Once you have determined what you will be selling, you must take the time to perfect your recipes and technique. Have friends and family help you conduct taste tests. If you have enough early investment capital, find a marketing firm to run the tests for you.
Find out what people like, and don’t like, and tailor your menu to the results you receive. One of the worst things a vendor can do, is start prematurely, and sells its customers bad food. Word of mouth as advertising works both ways. Sure it can be a positive, but if you are serving poor tasting food, it can be almost impossible to turn that perception around without having to rebrand your entire enterprise.
An architect by degree, Richard began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago.