Filed under: Mobile Cuisine Magazine

The Big Lie: Mobile Food Vendors Cause of Restaurant Closings

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Where is the proof that food trucks are causing financial distress to brick and mortar establishments?

Day after day, and article after article, the consistent theme written by the mainstream media is the same. When brick and mortar restaurant owners are discussing their various points against food trucks and other mobile food vendors it appears to be that these mobile eateries are the cause of numerous restaurant closings. Or at least that’s what they say.
Unfortunately, it appears the mainstream media has taken these comments by restaurant owners as fact, and consistently publish them as if they were the truth without any type of follow up question to verify these claims.
We all know the country has been in a recession since 2008 and restaurant goers have less disposable income to spend on going out to eat, but to tie fewer sales at a fine dining establishment to food trucks who serve gourmet tacos or grilled cheese sandwiches seems a bit far-fetched to us. Has there been a study released that shows that those who choose to eat out have chosen food carts over restaurants? Have any of the closing eateries tracked their sales since food trucks have begun operating in their areas?
Our main question is this, who and where are all of these restaurants that have been forced to close their doors due to the traffic of food trucks in their city? In researching this question, we have scoured the internet looking for some proof that this is happening. From Los Angeles to San Francisco, from New York to Miami we were unable to find a single case where a restaurant closed based on the fact that they were run out of town by food trucks, food carts or even street vendors. Yes there have been numerous restaurant closings since the start of this recession, but at the same time we found that for every closing there appeared to be at least one restaurant opening in those areas in the last year.
Where is the proof that food trucks are causing financial distress to brick and mortar establishments? Read the rest <here> Richard Myrick is the Editor-in-Chief of Mobile Cuisine Magazine. An architect by degree, Richard began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago.

Breaking into the Food Truck Industry – Part 1

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Breaking into the food truck industry
In today’s economy, more than ever, people are looking for alternative sources of employment for themselves. Throw a dash of American entrepreneurship into the mix, and you will find that one of the largest growing searches areas on Internet sites such as Google, Yahoo Search, and Bing! is the Mobile Food Industry.
Mobile Cuisine Magazine would like to help these potential vendors and the food truck industry by providing a series of articles that will help each individual in deciding if being a mobile food vendor is the right career shift for them.
In the first of our series, we will discuss the very basics and initial thoughts you should be putting time into to assist you in getting a mobile food business started.
Setting your menu
Number one, what in the world are you going to sell? There are a huge number of factors you need to look at before you make your decision. Where are you located? What can you cook? What do the people in your area think is worth spending their hard earned money on to feed themselves? Just as any restaurant owner must decide, you must find out what suites you and your customers. Do you have a gourmet or professional culinary background? Maybe taking a simple idea like barbeque, or tacos, and giving them a new twist on old recipes will thrill the crowd.
Once you have determined what you will be selling, you must take the time to perfect your recipes and technique. Have friends and family help you conduct taste tests. If you have enough early investment capital, find a marketing firm to run the tests for you. Find out what people like, and don’t like, and tailor your menu to the results you receive. One of the worst things a vendor can do, is start prematurely, and sells its customers bad food. Word of mouth as advertising works both ways. Sure it can be a positive, but if you are serving poor tasting food, it can be almost impossible to turn that perception around without having to rebrand your entire enterprise.
Richard Myrick is the Editor-in-Chief of Mobile Cuisine Magazine.
An architect by degree, Richard began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago.

Mobile Cuisine Magazine

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photo credit: Daniel Dionne

I am happy to announce a new partnership with Mobile Cuisine Magazine.

Based in the Chicago area, MCM is an excellent resource for anyone interested in the mobile food industry.

They cover a variety of topics that I have yet to see anywhere else online, ranging from start up tips to technology and legal considerations.

Richard Myrick, MCM's Editor-in-Chief is an architect by degree who began his career in real estate development and architectural planning.

In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago.

Richard found that there was no central depository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

We're looking forward to sharing some of the great content from Richard and MCM with our readers.

Welcome aboard Richard!

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